About MuchLoved

MuchLoved is the UK’s leading in-memory platform, where you can remember someone special and fundraise in their memory. To date, we’ve helped over 300,000 bereaved people create their own personalised and free online memorial in memory of a loved one.

Early Days

MuchLoved is the pioneering bereavement platform founded by Jonathan Davies in 1998 following the death of his brother and shortly afterwards his mother. Finding very limited online resources to help with his own grief, Jonathan was inspired to design a web-based tribute service for others.

Following years of technological development to support the service, in 2007 the MuchLoved Charitable Trust was established, to transform online memorialisation for bereaved people.

2024 – A New Chapter

MuchLoved is now the UK’s leading tribute website service, hosting sites for over 300,000 users which have raised over £150 million for good causes. In 2024 we changed to become a social enterprise; an investment in our future to ensure our long-term sustainability.

As a social enterprise we solely work to help you; there’s no question of any adverts ever appearing and we have a comprehensive privacy policy to ensure your personal data is protected. Our focus is simply to provide you with the best possible online tribute service available anywhere.

How Our Service Works

The MuchLoved tribute service is quick and simple to set up and use. It provides you with the very best way to record and share your memories and stories. You can add pictures, music and video, as well as light virtual candles to help you create a truly special and unique tribute site. Comprehensive privacy and invitation settings enable you to keep complete control over both access and display. It is optimised for desktop, tablet and smartphone devices and you can change anything on your tribute instantly through your own personal control settings.

Your tribute will also have the ability to process donations and collect Gift Aid for UK charities if you are looking to fundraise for a chosen cause in response to the death of a loved one. There are also additional features to enable you to record ongoing events and activities carried out in their memory.

The optional Funeral Announcement facility provides an ideal way to communicate funeral information to guests and collect funeral donations, with MuchLoved being awarded the Best Online Bereavement Resource at the Good Funeral Awards in both 2014 and 2016.

MuchLoved works in partnership with over 2,000 funeral directors and over 400 UK charities had good causes, including the RNLI, Stroke Association, British Lung Foundation, Sue Ryder, Prostate Cancer UK and Alzheimer’s Society. It is with their support that the tribute service is totally free for you to use and keep, to help with your grief journey.

We are very easy to contact and are always keen to hear input and suggestions as our whole purpose is to make MuchLoved supportive and helpful to you.

Offering you a really special service and helping raise substantial income for good is something we are really proud and excited about. Remembering the person that has died and helping those affected by their death will always remain at the heart of the service. We hope that it becomes of real benefit to you as well.

Create an online memorial

Get started in seconds and keep as long as you want.

Create a free tribute

Set up a Funeral Notice

Provide guests with everything they need.

Create a funeral notice